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Product Highlights
Aura Pro Gen 4
$169.00 · Premium Full-Foam
The flagship full-foam paddle from Friday Pickleball, now in its 4th generation. Delivers premium-level performance with a full foam core for consistent feel across the entire paddle face.
Additional Models
Price TBD · Coming Soon
Friday Pickleball is expanding its lineup beyond the Aura Pro. Stay tuned for additional models and configurations.
About Friday Pickleball
Friday Pickleball is a direct-to-consumer brand that has made waves with its Aura Pro Gen 4 full-foam paddle, priced at an aggressive $169 for premium-level performance. The brand operates through its website at fridaypickle.com and offers a customer-friendly 99-day happiness guarantee.
The Aura Pro has evolved through four generations of refinement, with the Gen 4 representing the pinnacle of Friday’s paddle engineering. The full-foam core construction delivers consistent feel and performance across the entire paddle face, eliminating dead spots common in traditional honeycomb core designs.
Friday Pickleball also offers an affiliate program, allowing content creators and pickleball enthusiasts to earn commissions while promoting a product they believe in. The brand’s DTC model keeps prices competitive while maintaining quality.
Key Facts
- Founded: Unknown
- Founders: Unknown
- Headquarters: Unknown
- Price Range: $169 (flagship)
- USA Pickleball: To be confirmed
Notable Sponsorships
- To be confirmed
Product Lines at a Glance
- Aura Pro Gen 4 — $169, premium full-foam flagship
- Additional models — coming soon, price TBD
