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Product Highlights
Gel-Game Pickleball
$80-$120
Entry-to-mid-level court shoe with GEL cushioning and lateral support.
Court FF Pickleball
$120-$160
Premium pickleball shoe with FlyteFoam and PGuard toe protector.
ASICS Pickleball Apparel
$40-$90
Performance apparel: shorts, tops, skirts, accessories.
About ASICS
ASICS is a Japanese sportswear giant founded in 1949 that leverages its deep court-sport heritage and Institute of Sport Science R&D to produce leading pickleball shoes with GEL cushioning and lateral stability.
Key Facts
- Founded: 1949
- Founders: Kihachiro Onitsuka
- Headquarters: Kobe, Japan
- Price Range: Mid-Premium ($80-$160)
- USA Pickleball: Not applicable – shoes don't require USA Pickleball approval
Notable Sponsorships
- Sponsors PPA/MLP tour players; global tennis/court-sport presence
